Align Your Brand with the IT Channel's Most Prestigious Celebration

The CRN Best of the Channel Awards is where the IT channel’s top leaders, boldest innovators, and most influential companies gather for a night of recognition, inspiration, and high-powered networking.

With a dynamic mix of sponsorships tailored to every goal and budget, this is your chance to connect, celebrate, and stand out in front of the industry’s most powerful decision-makers. From red carpet moments to category spotlights, every sponsorship puts your brand center stage—right where the channel’s most influential leaders will be watching.

Connect with us today to get started with pre-packaged and custom sponsorship opportunities that align with your business goals and budget.

High-Impact Sponsorship Opportunities

Table Sponsorship

Bring your team to support the finalists! Options for tables include tables of 10, half tables or recruited partners tables that combine your team and solution providers from the XChange Best of Breed conference. 

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Red Carpet or Photo Booth Sponsor

Make a memorable impression at the CRN Best of the Channel Awards. As the Red Carpet or Photo Booth Sponsor, your brand is showcased as industry leaders walk the red carpet and stop to capture the moment—delivering visibility during the event and beyond.

Category Sponsor

Become a Category Sponsor and elevate your brand by aligning with the industry’s top performers! As the sponsor for your chosen category, you’ll capture the full attention of every guest, with your branding taking center stage. This high-impact opportunity ensures your brand stands out and is associated with excellence in the industry.

Entertainment Sponsor

Bring the energy and excitement as the Entertainment Sponsor! This unique and exclusive opportunity places your brand at the center of the event’s most memorable moments - the live performance that captivates, energizes, and leaves a lasting impression.

Why Sponsor?

  • Unmatched Prestige – Align your brand with CRN, the most respected and influential media outlet in the IT sales channel.
  • Unrivaled Reach – Gain visibility among the largest, most engaged audience in the industry, with 2.5M+ monthly page views.
  • Industry Recognition – Position yourself as a leader in innovation and excellence by being part of the CRN Best of the Channel Awards.
  • High-Value Networking – Connect with top industry leaders, decision-makers, and potential partners in an exclusive setting.
  • Boost Your Brand – Strengthen your credibility and influence, opening doors to new business opportunities.
  • Exclusive Thought Leadership – Collaborate with CRN editors to showcase your expertise and insights to the IT channel.